The rise of data products and product managers has occurred because traditional business intelligence projects were too siloed. A couple of weeks ago, I had the opportunity to interview Sharon ...

When I interview product managers, I often ask them to tell me their stories. I get their elevator pitches about their careers, what they think the role of the product manager is, how they got into ...

The key difference between a product manager and a product owner is that the product manager is responsible for the entire product development lifecycle, while the product owner position only exists ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Product management has similar objectives for any kind of software rollout, but some responsibilities are specific to analytics and data products. Here are five ways a great product manager improves ...

How many job titles get confused for each other but are actually miles apart? I’ll give you a hint—too many to count. Content and copywriter, nutritionist and dietitian, accountant, and financial ...

SEO product managers are the teammate you never knew you needed. It's also a role in-house teams cannot live without. SEO product managers are the teammates you never knew you needed. In-house SEO ...

Many companies still operate like “feature factories” today, where the core mission of the product organization is to “ship” a release every 18 months or so. No company should stay in this phase for ...