In many industries, a certain brand name more or less becomes synonymous with a type of product. Think of Kleenex, Band-Aid, Coke, or in the world of technical ski outerwear, Gore-Tex. Since 1976, the ...
The list of milestones displayed on the wall of W. L. Gore & Associates’ European headquarters in Feldkirchen-Westerham, is both impressive and interesting. Since Bob Gore accidentally invented it in ...
Runners don’t quit. Not even when the weather gets nasty. Regardless of where you’re at in your training — winding down your ...
Aesthetics are subjective; performance is not. At the end of the day, this dynamic is what defines outdoor apparel: Do the clothes merely look nice, or will they hold up against inclement climates? If ...
In 1969, Bob Gore discovered that expanded polytetrafluoroethylene when rapidly stretched under special conditions, created a ...
In 2014, W.L. Gore & Associates stopped using a harmful chemical called PFOA in the technology it makes for waterproofing raincoats, hiking boots and other gear. The Newark, Delaware-based company’s ...
Following the success of last fall’s GORE-TEX collaboration release, Seoul-based imprint thisisneverthat is back with an all-new drop just in time for spring showers. The collection builds off of the ...
While the days are getting longer and temperatures are rising - in the northern hemisphere at least - we aren’t out of the ...
In 2014, W.L. Gore & Associates stopped using a harmful chemical called PFOA in the technology it makes for waterproofing raincoats, hiking boots and other gear. The Newark, Delaware-based company’s ...