YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

YouTube's "Activation Partners" program will show advertisers trusted third-party partners known for "expertise in buying ...

For advertisers, the program offers specialised support in areas like data analytics, audience targeting, and campaign ...

Assuming you live somewhere other than under a rock, you’ve probably noticed that being a YouTuber has evolved from a fun hobby to a legitimate way to make a living. If you’re interested in becoming a ...

If you're regularly on YouTube, you may already be shopping your favorite content creators' YouTube channels. YouTube Shopping was launched in mid-2023, marking a new chapter in the evolution of ...

Alphabet-owned ($GOOGL) search engine giant Google has launched a new partnership program for its streaming platform YouTube. The program expands ...

YouTube’s tool detecting unauthorized uses of creators’ likenesses is now in an open beta to members of YouTube Partner Program. First announced in December, this likeness detection tool is the ...

The YouTube Partner Program (YPP) is the holy grail for creators. In short, it helps them monetize their videos in a variety of ways. They can earn revenue from video ads, channel membership, Super ...