Google started a big fight against ad blocker use on YouTube a few years ago, which was perfectly understandable. YouTube is free for people who don't want to pay for a Premium subscription because ad ...

YouTube is really slowing down the platform for people using ad blockers. Video load times have gone up as much as five minutes. Meanwhile, the platform seems flooded with bad, misleading ...

There's been a lot of talk about YouTube ads in the past few years, as Google has made an aggressive move against YouTube ad blockers. Google's stance is understandable. Commercials are what make ...

First, YouTube subjected viewers to longer unskippable ads. Now, not even pausing your screen will let users escape. The Google-owned platform confirmed Thursday that it has “widely rolled out Pause ...

Google says its experiment with “pause ads” on YouTube has yielded some very positive results. The company calls it “a new non-interruptive ad format.” At present, YouTube is testing pause ads on ...

YouTube only used to run ads on videos from channels that don’t meet those criteria under special circumstances, such as if the channel was previously a YPP member. Going forward, though, the website ...

The longer commercials will appear in place of two consecutive 15-second ads. The company will also show ads when you pause videos. The longer commercials will appear in place of two consecutive ...

This new location for YouTube ads means that when users watch certain videos on the site, they may see ads that arrive before a video begins, ones that pop up from time to time as they watch, and now, ...

When YouTube introduced its Premium Lite tier in March, the goal was to give people a way to see fewer ads on YouTube. It took only three months, but YouTube is already increasing the number of ads ...