The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Below, we continue with our top branding trends for 2026 based on their social impact, industry relevance and engagement ...

What's in a brand? A lot, as it turns out, and the importance of branding is only growing in the healthcare space, particularly in an era defined by consumerism and choice. It's a new world for many ...

At a moment when travel brands claim to be obsessed with differentiation, many are doing the opposite by playing it safe.

The U expands branding and licensing revenue, protects trademarks and boosts retail sales with Unrivaled Teamwear partnership ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

A brand distinguishes a company's products from those of a competitor by using a recognizable name, symbol, color and design to mark the distinction. Branding is a powerful tool that shapes reputation ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Lufthansa Group unveils a new brand identity ahead of its centenary, signaling stronger alignment across airlines while stopping short of full integration.