Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...

Alo Yoga is targeting a younger demographic through updates to its Alo Yoga Sanctuary in the Roblox immersive world, tying its stores to additional game content. The brand’s virtual experience now ...

With the rise of action, horror, and similar genres in Roblox games people often forget about slowing down once in a while to find inner peace. Thankfully, Alo Yoga has created a branded experience ...

LOS ANGELES, Feb. 10, 2022 /PRNewswire/ -- Alo Yoga, leading fashion and lifestyle brand, along with Roblox (NYSE: RBLX), a global platform bringing millions of people together through shared ...

Roblox is a sandbox platform where users can program their own games as well as play those created by others. There are a plethora of games available on the platform spanning every genre. Apart from ...

Alo Yoga has unveiled a revamp of its sanctuary on Roblox, designed to bridge virtual wellness with real-world rewards. In a first for the gaming platform, players visiting any of the brand’s 150 ...

Suddenly everyone is talking about the metaverse. It’s this imaginary place in cyberspace that doesn’t actually exist and perhaps no one yet fully understands. A place where consumers (hopefully one ...

The Alo Yoga Sanctuary on Roblox is getting a refresh in partnership with Sawhorse. Originally launched in 2022, the Alo Yoga Sanctuary was the brand’s first step into the metaverse and has been ...