Like most enterprise applications, CRM systems mean tighter business processes. Unlike most enterprise apps, however, CRM users typically aren't ready this for this. Here's a look at what needs to ...

If the sales process is not aligned with the CRM goals, the implementation will fail.

"If you can't describe what you are doing as a business process, you don't know what you are doing." -- W. Edward Deming CRM systems offer workflows, approval processes, and other business process ...

Five guiding principles to ensure CRM discipline in your software sales process A highly disciplined sales process always trumps individual excellence, plus it’s something that’s in your control.

ISM, Inc. President Barton Goldenberg breaks down the mix of people, process, and technology in a sound long-term customer engagement strategy in this clip from CRM evolution 2018.