Data science features a blend of Bayesian statistics, predictive modeling, time-series analysis, clustering algorithms, and regression modeling to solve analytically advanced pains.

Data science is responsible for mapping social networks and illustrating customer personas. It also identifies demographics and locations, in addition to tracking target audience responses and moods.

The release of iOS 14 may have been a step towards greater consumer privacy protection, but it is not the end of target marketing.

Amidst the ever-evolving landscape of data-driven industries, the battleground against fraud and money laundering remains relentless. However, a ray of hope emerges from the pioneering research of ...

When to Use Data Science in SEO Here's how data science, AI, and machine learning intersect with search and why learning more about these topics is a must for SEO pros.

Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of ...

Data is becoming more and more important to the online advertising game. Soon, the ability to use data and algorithms will be a basic requirement in online advertising.

Online real estate database Zillow this week announced the winners of Zillow Prize, the company's $1 million competition to improve the accuracy of the Zestimate home estimator. Introduced in 2006, ...