However, it’s not just Google that faces CNIL pressure surrounding cookies. Shein was hit with a €150 million fine on the same day over using cookies on 12 million monthly users’ devices in France with no valid consent, poor withdrawal options and inadequate transparency.

Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.

Google will switch to a monthly release cycle for the API in 2026. These are all estimated release dates but Google wants to release more frequent updates and will aim for a monthly release cycle.

Across the pond, a district court has found that Google holds an illegal monopoly in the publisher ad server and ad exchange markets. In May, the US Department of Justice proposed a breakup of Google’s ad tech operations, specifically divesting AdX and DoubleClick for Publishers.

Google will switch to a monthly release cycle for the Google Ads API release schedule. This will result in more frequent releases, with more updates more often. This new release schedule begins in 2026. The new schedule. The new schedule will have three to four major releases and several minor releases. This is the new schedule:

Ginny Marvin, Google's Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.

Google scored a much-needed win Tuesday when a federal judge ruled the tech giant could hold on to its Chrome browser, rejecting the wide-ranging penalties proposed by the Department of Justice

The new tool positions Google Ads as a built-in creative hub, streamlining how advertisers produce and scale ad assets with AI.