HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate ...

Google published an article encouraging developers and publishers to use the new (and experimental) “importance” priority hint attribute which can help improve Core Web Vitals and the user experience.

jQuery support for the new HTML5 data attributes may not be everything a developer could want -- but it's very close. And, more important, it's the perfect solution for handling transactional data.