One of the most important steps in desiging a database is establishing the data model. Part one of a two-part article describes how to create a logical model.

Excel's Data Model feature allows you to build relationships between data sets for easier reporting. Here's how to use it to make data analysis easier.

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it.

For any healthcare payer or provider, your strongest business asset will become your data and your model, especially when unstructured data becomes fully integrated.