If your business relies on a strong Web presence, you need to pay close attention to visitor statistics to improve performance and more accurately target markets and demographics. The Google Analytics ...

Add Google Analytics Code Snippet Directly To The Header.php File If you are comfortable working directly in your theme code, this is another option for adding your Google Analytics code.

Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. Google Analytics 4 offers a robust, event-based approach to tracking website activity.

Can you find fraudulent bot traffic with Google Analytics alone? Yes, here's how.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

If you are running a website, especially for business, you need to keep track of where your visitors are coming from. The best way to do this is to use Google Analytics, which involves placing a small ...

10 Google Analytics Custom Events That Track the Untrackable Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a ...