Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has made several significant changes to GA4 since its initial release four years ago.

Missouri Southern is celebrating a new addition for students wanting to take data analytics to the next level.

New to YouTube Analytics? Read this article for an overview of how to use YouTube Studio, and the types of information it can provide. YouTube provides a built-in analytics platform to help you ...

There's a problem in the world of data analytics. A new survey of health IT professionals underscores that, sure, the lion's share of them point to data analytics and business intelligence as top of ...

It’s time for Fortune 1000 companies to rethink their investments in data, analytics, and AI. Of course, companies should be investing in these critical business capabilities and differentiators. What ...

Analyst Insight: The evolving use of data analytics is helping companies achieve supply chain sustainability objectives in the areas of forecasting, transportation and packaging. Sustainability ...

Lauren Glenn Manfuso is a journalist and editor in the Washington D.C. metro area. Her work has appeared in Prevention magazine online, the Miami Herald and USA Today. If college applicants and ...