Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters. Automation is a holy grail in marketing. But with so many automation methods available, it can ...

Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.

Or, if your company tracks projects using Google Apps’ spreadsheets and you want to send emails to team members when their task status is updated, the process can be automated with Scripts.

When Google Apps Scripts was first introduced, about a year ago, it was available only to premium members. Then in January, Google made a majority of the features, such as classes for accessing ...

After a limited teaser release earlier this year, Google has officially kicked out its Apps Script functionality for enterprise users.

How to add scripts to Google apps If you’re comfortable with JavaScript, you can write your own original programs. Just open Docs or Sheets and go to Extensions, then click on Apps Script.