Every year, I read applications for my department’s Ph.D. program at Brown University. The ones I usually see are from people who might want to work with me either as their primary or additional ...

Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

A well-written sales statement helps you build confidence during the sales process. It also acts as a guide for determining if a prospect is a good fit for your products or services. As you write your ...

You know why your business needs a mission statement–writing one clarifies your value and purpose, and having one helps to both communicate that information to others and guide day-to-day decision ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...