Google's Custom Search service allows you to create your own search engine for your company's website. By limiting the search engine to your own Internet domain, you and your employees can use the ...

Search Engine Land's Guide to SEO Chapter 3: HTML Code & Search Engine Ranking Success Factors explains HTML elements & using structured data.

Later search engines introduced so-called XML sitemaps meant to replace manual “search engine submission.” More than 25 years later, HTML sitemaps are less preferred.

Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility.

Yahoo has enhanced its My Web personal search service to make it possible for users to share their personal Web index of pages and links. My Web 2.0, which is in test, or beta, mode, was launched ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

Meta tags are invisible tags that provide data about your page to search engines and website visitors. Here's a quick guide to why they're so important, and the six kinds that you should prioritize ...

A start-up called Perplexity shows what’s possible for a search engine built from scratch with artificial intelligence.