Mathematician Jennifer Ruef explains how focussing on the joy of solving puzzles, rather than memorizing rules, can actually help you with maths.

General Management - The next time you confront a marketing problem, consider George Polya. What can marketers learn from the Muhammad Ali of mathematics? Problem-solving in four steps, of course.

The analysis of problem-solving procedures was carried out in two layers – general strategies, which adopted Pólya's four-stage problem-solving model, and specific strategies, which consisted of 17 ...