The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

Digital game platform and game creation company Roblox has unveiled its new Roblox Partner Program created to expand brand innovation and enable a self -serve, global advertising ecosystem on this ...

Roblox announced a new short-form video content application and an earnings increase for creators at its developers ...

Roblox 101: Adopt Me developer's tips on finding success The GamesIndustry.biz Academy talks to Uplift Games' head of marketing David Statter about Roblox's best practices and how to make it on ...

Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars ...

Roblox Corp. RBLX announced a partnership with Alphabet Inc. GOOGL that will allow brands and agencies tied to its Rewarded Video ads to buy advertising from Alphabet via Google Ad Manager’s ...

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...