…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Ikea is assembling a team of Roblox players to work at its virtual store—and you can even get paid for the job. The Swedish retailer announced in a press release Monday that it will be launching “The ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

Roblox players can now work real jobs in a virtual IKEA, earning money while helping customers. IKEA pays players $16.78 an hour to work in the virtual store, providing unique career growth ...

Hey, late-stage capitalism has reached a new and depressing milestone: Digital stores run by real people. Released in 2006, Roblox is a multi-platform multiplayer game that lets players use official ...

Have you ever thought you’d be good at hawking digital meatballs or helping someone pick out the perfect Lack? Do you find yourself frequently lost in the haunted furniture store of the Roblox game ...

As scrutiny around Apple’s and Google’s app store fees ramps up around the world, Roblox is now offering users who buy its game currency, Robux, on the web and via gift cards 25% more than they would ...