Now “Stranger Things” fans can travel back to the ’80s and explore the neon-gilded Starcourt Mall in an exclusive virtual experience on Roblox. Roblox on Tuesday announced the launch of the ...

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

MAF’s Mall of the Emirates and City Centres announced last week that they would unveil two games on the Roblox platform, each a digital replica of certain in-mall attractions and areas.

Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun has introduced PACWORLD, an interactive mall inside the Roblox video game, ...

Now “Stranger Things” fans can travel back to the ’80s and explore the neon-gilded Starcourt Mall in an exclusive virtual experience on Roblox. Roblox on Tuesday announced the launch of the ...

Fans of Netflix's "Stranger Things" can explore the Starcourt Mall on Roblox, featuring four minigames tied to the hit show.

Fans of Netflix's "Stranger Things" can explore the Starcourt Mall on Roblox, featuring four minigames tied to the hit show.