Whether the metaverse becomes the next frontier of brand-consumer interaction or not, one thing is for sure: Those who embrace it early stand to gain a competitive edge in engaging the next generation ...

Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

For global online platform Roblox, creative technology innovation is at the heart of everything the company does, according to Barbara Messing, Roblox's chief marketing and people experience officer.

Roblox has been a pillar of the games industry for 15 years. For a long time, the platform was given the cold shoulder by the industry at large, considered a playground for children that paled in ...

Discover the highlights from the Roblox annual developers conference, including annual payouts and new features.

Over the last several months, Sony Music Entertainment, BMG, Warner Bros., Hasbro, and even Gucci have all joined forces with Roblox. The platform has exploded during the pandemic, as the world’s ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...