Roblox's live event with The Chainsmokers, an electronic music duo with billions of listens on Spotify, is kicking off its concert with a permanent presence via a branded experience called Festival ...

The two companies will look to bring more Sony Music recording artists to the game and deliver "innovative music experiences for the Roblox community." ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Roblox has partneed with music event promoter Insomniac to create ...

Cher’s Christmas event on Roblox (launching at 7 p.m. ET on Dec. 8) joins her heavy promo run for the holiday LP that’s included performances at the iHeartRadio Z100 Jingle Ball, the ...

NFL’s Roblox experience will provide a metaverse event tied to Super Bowl LVI and engage fans year-round in interactive NFL-themed gameplay When you purchase through links on our site, we may earn an ...

With the immediate future of concerts still uncertain in these COVID times, expect to see more ROBLOX metaverse events in the months ahead featuring everyone from established artists, up-and ...

Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world.

Moving real-world events into the metaverse One way Roblox hopes to keep its young user base engaged is by hosting events.

Count Forever 21 as the next fashion brand to jump into the metaverse. “We will come out of our beta launch and into our holiday/winter event,” said Katrina Glusac, chief merchandising officer ...

For artists and labels, Roblox provides a unique and creative way to engage and attract millions of fans and monetize brands with virtual merchandise and VIP experiences all in the metaverse.

Roblox has a growing user base of younger children. By hosting events, Roblox keeps users on its platform as they age up. Events hosted in the metaverse provide many opportunities for monetization ...