Roblox is a gaming platform that allows users to play a variety of games online. It allows players to create and publish their own games, which can be played by anyone in the world. As a result, ...

Roblox is packed with games that thousands of users flock to. Sometimes, a game’s fame comes from friends inviting friends. Other times, the popularity comes from social media or famous YouTubers.

With Roblox’s massive IPO this month, game developers, brands and investors alike are wondering what factors cause the most successful games on this $47 billion platform to break out from the millions ...