It's Roblox building a second engine for growth. Until now, the platform has leaned heavily on digital purchasesbut the ad game could open up higher-margin revenue at scale.

Roblox Corporation RBLX is leaning into its high-growth, creator-led ecosystem by scaling payouts, introducing new incentive structures and broadening monetization channels. The company’s ...

The entire Roblox engine is built for speed. With that speed you often sacrifice complexity, but leaning into that is key to success. A lot of studios on Roblox operate with smaller teams. Two people ...