Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from ...

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content Walmart Land will feature a variety of immersive ...

Walmart has developed two metaverse experiences on Roblox servers as a form of outreach to younger audiences and increasingly online customer demographics. SEANA SMITH: Shares of Walmart and Roblox ...

The company is launching interactive content, games and competitions on Roblox, bringing its shopping ‘isles’ to life digitally. Retail giant Walmart is heading to the metaverse, launching two ...

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s largest ...

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

Walmart Inc. released two sites on Roblox Corp.’s “metaverse mega-platform” Monday, just in time for the holidays, and one of those sites is aimed squarely at a demographic the platform has targeted ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using supplies ...

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.