Roblox provides its users with a wide range of options for personalizing their avatar or character. Players can purchase or acquire free items such as clothing, accessories, and other cosmetics.

The new Roblox collaboration saw adidas launch a series of pop-up shops featuring bespoke outfits and other officially licensed clothing.

In Dress to Impress, a game on the Roblox platform, users design outfits and then compete on the catwalk.