Discover why AI search engines outperform traditional search in accuracy and personalization. Explore key traditional search comparison insights and 2025 web search trends.

As AI gains more control over what people see, search and believe, clarity has replaced visibility as the true threshold of ...

David is an experienced content writer with over five years in the technology field, including a previous role as content team leader. He has a keen interest in artificial intelligence, robotics, and ...

Google advises creators to prioritise content that is original, helpful, and demonstrates real expertise. Its systems are ...

The European Union has set its sights on examining the influence of Google’s AI-powered summaries on the reliability of search ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Many brands are obsessing over their AI capabilities and chasing the shiniest AI tools, thinking that's what will make them stand out. But I think they're missing the point entirely. Meanwhile, brands ...

The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing. But here’s what most of those headlines miss: Search isn’t a platform, it’s a behavior. Whether people are typing into Google ...

Answer-driven results are redefining what visibility means and demanding a more strategic approach to content and brand expertise.

If you’ve noticed your Google searches getting worse lately, you’re not imagining things. Whether you're looking for the best travel gear, a banana bread recipe or how to fix your Wi-Fi, you’re likely ...

An artificial-intelligence algorithm that discovers its own way to learn achieves state-of-the-art performance, including on some tasks it had never encountered before. Joel Lehman is at Lila Sciences ...