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Skechers has teamed with Super League to launch its first store in a Roblox virtual mall, offering players an interactive treasure hunt to win exclusive digital Skechers items.

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Skechers is bringing its brand to new audiences with a virtual store in Roblox and co-branded collection with tractor brand John Deere.

Super League and Skechers collaborate for immersive Roblox retail experience. Skechers' virtual store attracts millions of young consumers in just five weeks. Get our list of 10 overlooked stocks ...