Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Grow a Garden is set to receive the Lunar Update on May 10, 2025, which is poised to add plenty of content to the experience. The official game page on Roblox mentions new Pets, seeds, gear, features, ...

Roblox (NYSE: RBLX) has experienced tremendous growth by offering a virtual space (also known as the "metaverse") for tweens to play games and hang out with other users. Consistent with its strategy ...

Netflix is bringing its hit TV show Stranger Things to Roblox. On Monday, Roblox announced the launch of limited-time, Stranger Things-themed items that will be made available to its more than 90 ...