You may have heard of relationship marketing, where you sell by forging connections with your customers. Transactional marketing is the opposite: Instead of worrying about relationships, your ...

Transactional analysis, a social psychology theory originally developed by Dr. Eric Berne in the 1950s, can be used to improve communication and understand your own way of behaving and communicating.

Historically, romantic relationships have been viewed as transformational processes. The ideal of love was seen as a powerful force capable of bringing two individuals together, helping them grow ...