Understanding the specific categories of CRM data and how to use them effectively is essential to getting the highest return on your CRM investment.

The Wilcoxon test involves either the rank sum test or the signed-rank test and compares two paired groups of data for differences that are statistically significant.

Market Research - The solution to marketing and business problems—and the identification of strategic opportunities—often lies in the realm of Little Data, not Big Data.

Safeguarding data is a fundamental function of data governance—and that extends to the data used by developers. But how do you maintain test data utility when masking sensitive information?

Any data that does not fall into the traditional field structure (alpha, numeric, dates) of a relational DBMS. Examples of complex data types are bills of materials, word processing documents, maps, ...