For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

Facebook said on Friday it’s bringing back the conversion pixel to its online advertisers by the end of the month, after abandoning it in 2010. Editor’s note: Up until now, there appeared to be ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Are Facebook ads still working in 2023? That’s the question everyone keeps asking and I’m excited to say – yes, absolutely! Facebook (Meta) has been a difficult beast the last couple of years since ...