Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Data-driven advertising should be rooted in real-time consumer data, allowing your brand to not only react to shifting trends ...

It’s well known that having plentiful, high-quality data is necessary to becoming a data-driven organization. After all, data powers strategic decisions across any business function, ranging from ...

Businesses are collecting more data than ever before in today's digital field. But data alone doesn’t guarantee better decisions. Many organizations struggle to turn raw numbers into meaningful ...

The FTC has made it clear that certain data-driven advertising practices cross legal lines, especially when they involve ...

Data management and artificial intelligence (AI) have had a significant impact on many aspects, from personal interactions to business transactions — and the printing industry is no exception. Andy ...

Hospitals and health systems often struggle to establish a data-driven culture due to such challenges as fragmented data sources, outdated infrastructure, the complexity of healthcare regulations, and ...

If you want to see how quality of life ranks in Annapolis vs. Glen Burnie vs. Odenton vs. Severn, there’s now an app — or at ...

The Army is undergoing a significant transformation, shifting its focus to a data-centric approach to ensure warfighting ...