The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Without a doubt, data and analytics have become central to every organization's business strategy. In his book Competing on Analytics: The New Science of Winning, Tom Davenport claims that to be ...

Five years’ worth of surveys on digital analytics have led to some upbeat conclusions — and clear directives. Digital analytics is coming of age, and perceptive businesses are actualizing its insights ...

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering ...

AI can empower SMEs to automate campaigns, optimize ads in real time, and deliver a personalized experience to audiences.

Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team. Getting started with analytics tools can get ...