When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved money from Christmas until July to get some cool things that go ...

Automation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With every technology ...

AdSense is a Google program for website publishers who want to earn advertising revenue on their websites. Once you have been approved for a Google AdSense account, you can use that account to publish ...

The positioning of ad units is crucial if your business model involves building up a content-based site and monetizing it with ads. According to Google, the best place for ads is floating inside the ...

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is essential to improve ...