Instagram gives users control of their algorithms
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It’s not just you: Data shows the app’s algorithm makes some topics ‘stickier’ than others
(ABC 6 News) – Instagram is giving users a rare look behind the curtain of its recommendation engine. The company just introduced a new AI powered tool called “Your Algorithm” that finally lets people see and control the topics shaping their Reels feed.
"Dear algo..."
In the battle for your attention, Instagram is betting that more control over the algorithm could keep you scrolling on Reels.
We re-created TikTok’s algorithm based on 1,100 users’ feeds. Explore which topics are in your feed and see what the algorithm is least likely to show you.