Here’s how three brands in FMCG, energy, and retail are employing generative AI ‘behind the scenes’ to improve their business ...

The introduction of generative AI summaries and answers to search, as well as the popularisation of tools like ChatGPT, has ...

No one doubts that generative AI will transform marketing and ecommerce practices. The debate, for me, isn’t if ...

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

How to optimise for the changes in search behaviour that have emerged as a result of GenAI, and how marketers can gauge the ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

It is fair to say that partnership marketing has been simply swept under the marketing rug. Read any marketing text book and you will find chapters on digital, social, strategy and branding, and ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

Econsultancy has spent the last 20 years investigating the topic of marketing knowledge and the skills required from the modern marketer. In that time, Econsultancy has conducted multiple research ...

Understanding the customer journey is becoming an increasingly important requirement for marketers as the number of digital and offline touchpoints proliferate. This report, carried out in partnership ...

In a year where many marketers expected support for third-party (3P) cookies to finally be phased out once and for all, marketers’ interest in econometrics has risen significantly from 2023 levels, ...

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. In this regularly ...