Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

AKQA Tokyo is dissolved as a legal entity, to be merged with AKQA uka, the WPP agency's joint venture with Itochu, into a ...

Spikes Asia has just announced the Grand Prix and special awards winners in the 2024 Spikes Asia Awards at the live ceremony held at the Swissotel The Stamford in Singapore's central business district ...

Ankita Agarwal | Director, ad operations | IPG Mediabrands: At just 28, Ankita Agarwal has made a name for herself as a leader who can stand her ground. “At such a young age, she can effectively hold ...

Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to win consumers' attention this year.

Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming.

Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming ...

Publicis Groupe will acquire Singapore-based influencer-marketing and content agency Hepmil Media Group, the agency has announced. Hepmil serves more than 450 brands with a network of over 3,000 ...

Retail media networks are expected to be a significant source of growth and opportunity for platforms and retailers in 2023. According to eMarketer, 40.7% of China’s digital ad spending in 2022 went ...

Pepsi is no stranger to celebrity endorsements. For decades, stars like Cindy Crawford, Elton John, Beyonce, Ray Charles, Britney Spears and David Beckham have sipped and sold the iconic brand—and got ...