Kia's Russell Wager told "Marketing Daily" that the games would be instrumental in the marketing of its new Telluride SUV.

The multi-year deal includes a range of People Inc. brands, including Better Homes & Gardens, Allrecipes, Food & Wine, Southern Living, Verywell Health, InStyle. The goal is to provide real-time ...

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Dick Van Dyke published a new book just last month, "Dick Van Dyke: An Optimist's Guide to a Happy Life, 100 Rules for Living ...

Among consumers, 38% now follow news some of the time, compared to 31% in 2016. And 18% seek it out it only now and then, versus 12% in 2016. The downturn in interest has occurred across all age ...

Airbnb's nonprofit is pledging to match donations of $110 to provide temporary shelter for those facing natural disasters.

Santa delivers the message "Don't Gift Patreon" in an implicitly threatening manner, because he sees the creator platform as ...

What if CPG marketers had technology to identify and track purchases for a specific product and could use that data to build ...

For the third quarter, net sales slipped 0.6% to $4.7 billion, a better-than-expected result. Comparable sales rose 2.5%. Under the Macy’s banner, comparable sales improved 1.4%, with the retailer ...

Columbia Sportswear is leaning into absurdity with a new campaign aimed squarely at Flat Earthers. The premise: Anyone who ...

Omnicom last year created the Omnicom Advertising Group, and appointed Ruhanen—the longtime TBWA leader—to oversee it. That ...

Two California residents are pressing to revive their claim that Quest violated California's wiretap law by allegedly sharing website visitors' browsing data with Meta.