First, institutions must ensure that synthetic datasets are continuously recalibrated against fresh, real-world evidence. The ...

Free spins seem rewarding because costless benefits avoid rational reasoning and create stronger emotional responses from ...

Dogs have been 'man's best friend' for thousands of years, which is a long time to get to know each other. But a new study ...

Brands that evolve their identity thoughtfully and strategically thrive in the digital age, where perception drives value and ...

This year, supercharge your resolutions by focusing on a critical but invisible aspect of lasting change: beliefs. When we tackle our beliefs, change happens naturally.

A Swansea street historically plagued by issues of anti-social behaviour has been targeted by police. Operation Alfreton has ...

A new study finds that when diversity pledges are perceived as common practice, marginalized groups often view them as ...

Under pressure, leaders face a choice: rely on reactive decisions or treat pricing as a strategic capability. By pulling a ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...

Christmas can be a magical time of year for kids. Writing wish-lists, seeing Santa at the shops, leaving carrots for the ...

There's a line of thought that equates intelligence with “pattern recognition.” How do you stack up on this unique cognitive ...

You feel upset, then immediately doubt yourself. Learn why self-gaslighting happens and how to rebuild trust in your own ...