• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local ...

That's why customer lifetime value (CLV) has become a strategic priority for high-performing businesses. And with AI-driven ...

Leaders discuss whether hyper-personalisation is killing the power of suggestion, the point of 60-second ads and what we ...

LiveRamp’s new agentic orchestration lets marketers connect their own agents, or partner agents, through APIs. With ...

Rocket CRM has released a set of enhancements to its marketing automation system within its customer relationship management ...

At Skift Global Forum, travel leaders explored how AI is reshaping traveler behavior, forecasting, marketing strategy, and ...

adVantage is powered by a unique, daily stream of insights from Truecaller vast ecosystem. By harnessing real-time behavioral ...

PPC expert Ayisha Youssef shares how a major Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.

With artificial intelligence dominating the hotel articling and LinkedInsphere for the past eight months of 2025, the focus ...

O, Keith Lerner, Chief Investment Officer at Truist Wealth, appeared on CNBC and stated that the shutdown fears are muted, ...

The solid-state battery market thrives due to its advantages over traditional batteries. Key opportunities exist in consumer electronics and EVs, with demand for compact, high-capacity power. North ...