Washington Post reporters analyzed data from over 800 TikTok users to learn how the app turns people into power users, some ...

"The Great Lock In" is a social media trend that's taking off on TikTok and Instagram. Similar to "The Winter Arc," this ...

TikTok uses an algorithm that we may know little about, but we do know that its effects on users are often negative.

"The Summer I Turned Pretty" activated its fandom in an unprecedented way for its final season by harnessing Gen Z, TikTok ...

Shopify reports that BookTok is transforming book sales, with a surge in subscription services and curated book clubs, ...