If Age Drives Your Segmentation, Behavior Should Lead Your Strategy

• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local ...
Marketing

Using Cause Marketing to Win Hearts, Minds, and Customers

Consumers today are more than cost-conscious. They're also socially conscious: Fully 80% of them say companies should do their part to improve the planet. To appeal to these consumers, brands can't ...
MarTech on MSN

Marketing on LinkedIn: What you need to know

Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new AI ad tools for SMBs. The post Marketing on LinkedIn: What you need to know appeared first on ...
Investopedia

What an Algorithm Is and Implications for Trading

Lucas Downey is the co-founder of MoneyFlows, and an Investopedia Academy instructor. Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who has been working in ...