Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In ...

When segmenting your market it is often important to also develop strategies on how you will segment your own products and services. Here we talk about some basic positioning strategies for segmenting ...

Bitcoin extended weekend losses on Monday, triggering one of the largest liquidation events this year. Options traders are now positioning with a bearish skew in anticipation for a continuation of the ...

Novartis said it was buying a U.S.-listed biotech. Novartis on Tuesday said it was buying a U.S. biotech working on a cardiovascular drug, continuing what's been a flurry of acquisitions at a similar ...

We've posted before about ad targeting on Facebook and Instagram and Twitter. Now the folks at influencer marketing platform Izea are back to explain ad targeting on everyone's favorite B2B social ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Pete Rathburn is a copy editor and ...

Zeller, launched in 2021, asserts it is addressing longstanding pain points for multi-site and franchise businesses, including delayed settlements and a perceived lack of accessible support from ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...