Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

Extended reality (XR) is a catch-all term that covers virtual reality (VR), augmented reality (AR), and mixed reality (MR). In the very simplest terms, VR involves putting on a headset to enter a ...

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...

Virtual and augmented reality technologies have been around for quite some time, but they have yet to take off like some would have expected. However, some companies like Apple are hedging their bets ...

Next week, Apple may unveil its most ambitious new hardware product in years, but it's in a product category that is anything but a proven winner. Apple is widely expected to introduce a "mixed ...

Google, Snap, Niantic, Nvidia, AppliedVR, and the rest of these AR (Augmented Reality) and VR (Virtual Reality) companies are changing the way we use the technology—and paving the way for the ...

Call it mixed reality, call it Mesh, call it a metaverse. Augmented and virtual reality (VR) technologies are coming back as the foundation of a new generation of interactive experiences. There’s a ...

(Bloomberg) -- Alphabet Inc.’s Google and Samsung Electronics Co. unveiled a joint push into the mixed-reality market, introducing a new operating system and headset in a bid to challenge devices from ...

With the extended reality (XR) revolution already underway, it’s easy to envision a future in which the lines between the real world and the virtual world become even more blurred than they are today.

Allied Market Research published a report titled, 'Spatial Computing Market - Global Opportunity Analysis and Industry ...

Technology advancement has led to the successful and broad application of augmented reality approach in museums. Several literature works have supported the influence of augmented reality in education ...