YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

YouTube's "Activation Partners" program will show advertisers trusted third-party partners known for "expertise in buying ...

Assuming you live somewhere other than under a rock, you’ve probably noticed that being a YouTuber has evolved from a fun hobby to a legitimate way to make a living. If you’re interested in becoming a ...

If you're regularly on YouTube, you may already be shopping your favorite content creators' YouTube channels. YouTube Shopping was launched in mid-2023, marking a new chapter in the evolution of ...

For advertisers, the program offers specialised support in areas like data analytics, audience targeting, and campaign ...

The YouTube Partner Program (YPP) is the holy grail for creators. In short, it helps them monetize their videos in a variety of ways. They can earn revenue from video ads, channel membership, Super ...

YouTube launches a “Second Chance” program letting some banned creators rejoin under new rules as it loosens content moderation policies.

YouTube is preparing to update its creator monetization policies. The change is aimed at curbing revenue generation from “inauthentic” content. This update could result in less content that viewers ...