Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction data, aligning CMOs, CFOs, and agencies around measurable growth.

Predictable recruiting in door-to-door isn’t about finding unicorns—it’s about building a machine that reliably surfaces ...

2. Adopt an AI-first stack from day one. Use AI-forward customer relationship management (CRM) for automatic notes, call ...

From video viewers to stalled opportunities, learn LinkedIn Ads retargeting strategies that map to every funnel stage and ...

Jeeva.ai automates the top of the sales funnel, empowering reps to focus on closing deals and driving revenue in today’s hyper-competitive market.

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into ...

Question 1: What if it does work, and what would that make possible ... Interest turned into orders, orders turned into just over $2,000 in sales, and two weeks later, she bought the jacket. No budget ...

While I remain a big supporter of destination marketing entities, I recognize they must make significant changes if they're ...

Lucy Murphy, founder of Aligned AI Marketing, believes the key is balance. "You don't delegate your relationship with the client," she explains. "What AI does is enhance it and free up time for ...

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...