Kia's Russell Wager told "Marketing Daily" that the games would be instrumental in the marketing of its new Telluride SUV.

In an environment of tightening budgets and rising ROI scrutiny, the flawless delivery that once defined a great agency, the ability to get work done faster, cheaper, and without error, is rapidly ...

Cunningham was with IPG for 23 years and led the holding company's corporate communications and corporate affairs operation for 15 years as senior vice president.

The multi-year deal includes a range of People Inc. brands, including Better Homes & Gardens, Allrecipes, Food & Wine, Southern Living, Verywell Health, InStyle. The goal is to provide real-time ...

Dick Van Dyke published a new book just last month, "Dick Van Dyke: An Optimist's Guide to a Happy Life, 100 Rules for Living ...

Santa delivers the message "Don't Gift Patreon" in an implicitly threatening manner, because he sees the creator platform as ...

Airbnb's nonprofit is pledging to match donations of $110 to provide temporary shelter for those facing natural disasters.

What if CPG marketers had technology to identify and track purchases for a specific product and could use that data to build ...

Omnicom last year created the Omnicom Advertising Group, and appointed Ruhanen—the longtime TBWA leader—to oversee it. That ...

Columbia Sportswear is leaning into absurdity with a new campaign aimed squarely at Flat Earthers. The premise: Anyone who ...

Among consumers, 38% now follow news some of the time, compared to 31% in 2016. And 18% seek it out it only now and then, versus 12% in 2016. The downturn in interest has occurred across all age ...

For the third quarter, net sales slipped 0.6% to $4.7 billion, a better-than-expected result. Comparable sales rose 2.5%. Under the Macy’s banner, comparable sales improved 1.4%, with the retailer ...