The circuitous history of the BMW name and its rise to a global brand | BMW.com
3:00
bmw.com
The circuitous history of the BMW name and its rise to a global brand | BMW.com
BMW — Bayerische Motoren Werke — began life in the air, not on the road. And its history has been a winding road, too. Read the eventful story of an emotional company name here.
Jan 8, 2019
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