Walmart, founded in 1962, is maintaining its edge in 2025 through omnichannel and big data analysis
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YouTubeKnowledge at Wharton
Walmart, founded in 1962, is maintaining its edge in 2025 through omnichannel and big data analysis
The Wharton School Professor Barbara Kahn explains how Walmart's omnichannel expertise, augmented by their customer data usage and analysis, has helped the retail giant survive amidst major industry changes. EPISODE OVERVIEW Barbara Kahn, Wharton marketing professor, examines the shifts transforming retail. She explains how omnichannel ...
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